Your Brand in Action: Biographies
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s
Our Perspective
INDUSTRY INSIGHTS
Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
Returning to Office? Remember Your Reception Area is Marketing, Too
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s
Law Firm Logos: Four Key Considerations
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on
Lawyers are Skeptical. Does Your Marketing Help or Hurt?
A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the
Can Your Brand Be Too Premium?
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
AGENCY NEWS
Firesign Wins Three Reader Ranking Awards from Missouri Lawyers Media
Missouri Lawyers Media announced today its 2019 Reader Ranking Awards, honoring Firesign with top honors in three categories. The agency was voted the top winner
Get to Know Firesign: Katie McNeil, Creative Director
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Get to Know Firesign: Erin Curtis-Dierks, Marketing Project Manager
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
In the News: Firesign Founder on Freeman Means Business Podcast
Katherine Hollar Barnard was recently a guest on the Freeman Means Business podcast Wonder Women in Business discussing all things Firesign, being an entrepreneur, walking
In the News: Firesign Shares Agency Update in the Shawnee Mission Post
Last month marked two years since legal marketing veteran Katherine Hollar Barnard launched Firesign to help attorneys attract, win and retain business. To mark the
Meet Ellesquire: Business Development For Women, By Women
As Women’s History Month draws to a close, Firesign is proud to share Ellesquire: a business development bootcamp for women, by women. The workshop combines