Can Your Brand Be Too Premium?
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not
Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are
For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends
Katherine Hollar Barnard has been selected to the Kansas City Business Journal’s 2019 NextGen Leaders program, which recognizes the rising stars of Kansas City business.
Missouri Lawyers Media announced today its 2019 Reader Ranking Awards, honoring Firesign with top honors in three categories. The agency was voted the top winner
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Katherine Hollar Barnard was recently a guest on the Freeman Means Business podcast Wonder Women in Business discussing all things Firesign, being an entrepreneur, walking
Last month marked two years since legal marketing veteran Katherine Hollar Barnard launched Firesign to help attorneys attract, win and retain business. To mark the