What We Do
As one of the nation’s only marketing agencies solely devoted to the legal industry, Firesign helps law firms build their brands and bottom lines.
We specialize in specialists. We don’t want clients who want to be all things to all people. We want to work with law firms and legal service providers who do one thing better than anyone – and we want to build a foundation of strength that makes them untouchable.
Law firm brand recognition can be worth a 10 to 20 percent premium in fees, according to Altman Weil. We offer a direct, straightforward process that delivers solid positioning concepts in weeks, not months.
— Firm positioning and identity
— Visual standards – fonts, colors and imagery
— Content guidelines
— Implementation and rollout
More than three-quarters of adults seek lawyers online, LexisNexis reports. Firesign creates websites that work – by making solid first impressions, by delivering the right content, and by establishing prominence in the right searches.
— Custom WordPress sites
— One-stop shop: design, content and hosting
— Search engine optimization
Profile Building. Altman Weil reports that an individual lawyer’s specific experience and reputation is the No. 1 hiring factor for corporate clients. Firesign demonstrates attorney expertise to relevant audiences.
— Biography writing and planning
— Speaking, writing and social media presence
— Publications and content marketing
— Media relations
— Awards and rankings
Change and Crisis Communication. Law firm leadership is hitting unprecedented turnover, as nearly 40 percent of law firm partners will retire in the next decade, according to Major, Lindsey & Africa. Meanwhile, Altman Weil reports nearly one-third of firms plan acquisitions in the next year. Firesign makes steady, reasoned plans for transition and change.
— Mergers and acquisitions
— CEO/managing partner transitions
— Office openings and closings
— Succession planning
— Crisis communications
— Litigation public relations
— Media training
Nearly 70 percent of in-house counsel use LinkedIn on a weekly basis, according to Greentarget and the Zeughauser Group. Firesign helps lawyers forge connections online –through the right messages and the right channels.
— LinkedIn profile development
— Social media audits and planning
— Social media policies, including professional conduct and ethical considerations
— Content amplification
—Social media camapigns
Eighty-three percent of C-suite executives say law firm content is valuable – but only 25 percent of firms have documented content strategies, according to Greentarget and the Zeughauser Group. We marry substantive prose with battle-tested marketing technology to help professionals build authority and convert leads.
Message Development. We define your positioning so your communications are clear, consistent and strategic.
Content Marketing. We tell your story and share your expertise through professional prose:
- White papers
- Client alerts
- Case studies
- Drip campaigns
Marketing Automation. We deliver your content to your most valuable clients and prospects, and we track your success.
Fewer than half of AmLaw 200 firms report a woman among their top 10 rainmakers, and according to the National Association of Women Lawyers women represent just 15 percent of equity partners.
We believe the legal industry needs women.
We believe they can survive and thrive by building their own business.
Our program Ellesquire is business development training for women, by women. The workshop combines practical, concise lessons with weekly coaching. Participants graduate with a comprehensive battle plan — and they see real results.
Learn more at ellesquireworkshop.com.