Our Perspective

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on

A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not

Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values