Starting a Law Firm in 2026? Nine Steps to Take Before and After
If you’re thinking of hanging your own shingle in 2026, know there’s plenty of upside: A Clio survey shows that legal entrepreneurs are happier with
Our Perspective
INDUSTRY INSIGHTS
Leveling the Online Playing Field: How Small Firms Can Deploy Big Law Tactics
For business lawyers, referrals still reign supreme for generating new business leads – but it’s what happens next that can put small firms and boutiques
Law Firms and AI Recommendations: Do LLMs Favor Big Law?
LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping
Beyond Referrals: How Clients Scout Lawyers in 2025
Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and
Three Ways Law Firm Brands Burn Out
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets
Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed,
AGENCY NEWS
Firesign Wins Communicator Award of Excellence for Best Logo – Legal
Firesign’s logo for Gunn | Slater is a winner in the annual Communicator Awards, the fifth time Firesign’s design work to launch the law firm
Firesign Selected For Seventh Time in Reader Ranking Awards for All Three Marketing Categories
The 2025 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,
Firesign Wins Again for Gunn | Slater Website Design in Hermes Creative Awards
Firesign’s design work for the launch of the Gunn | Slater law firm was honored again, this time in the annual Hermes Creative Awards, one
Firesign Wins NYX Awards for Designing New Law Firm’s Logo and Website
Firesign’s design work for the launch of the Gunn | Slater law firm won two awards in the annual NYX Awards, an international competition that
Firesign Once Again Takes Gold for Website Redesign in dotCOMM Awards
Firesign | Enlightened Legal Marketing’s website redesign for client Erise IP was chosen a Gold Winner in the 2024 dotCOMM Awards, marking Firesign’s second award
Firesign Selected For Sixth Time in Reader Ranking Awards for All Three Marketing Categories
The 2024 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,