Your Law Firm Website: Give the Laterals What They Want
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight
Our Perspective
INDUSTRY INSIGHTS
Should Your Legal Brand Be Tough or Tender?
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to
Ten Tips to Improve Your Odds This Award Season
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According
Seven Deadly Sins of Law Firm Websites
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent. However,
Was It A Good Year? How Do You Know?
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of
AGENCY NEWS
Firesign Reigns Four Years Running: Selected For Reader Ranking Awards in All Three Marketing Categories
Missouri Lawyers Media has announced that Firesign was voted a top winner in three categories for its 2022 Reader Ranking Awards. This is the fourth
We Made Our List, We Checked It Twice
As the strange year that was 2021 comes to an end, it’s worth taking one more look at some marketing advice that could keep you
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Get To Know Firesign: Sky Morrell, Graphic Designer
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing