Beyond Referrals: How Clients Scout Lawyers in 2025
Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and
Our Perspective
INDUSTRY INSIGHTS
Three Ways Law Firm Brands Burn Out
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets
Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed,
Want a Great Brand? You don’t get to be Batman.
I get it, we all want to be Batman. (According to various sources of internet lore, up to 97 percent of men think they are
Who Cares About Law Firm Branding?
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding — but the most successful ones recognize that
Five Signs You Need a Law Firm Marketing Audit
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail
AGENCY NEWS
Firesign Selected For Seventh Time in Reader Ranking Awards for All Three Marketing Categories
The 2025 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,
Firesign Wins Again for Gunn | Slater Website Design in Hermes Creative Awards
Firesign’s design work for the launch of the Gunn | Slater law firm was honored again, this time in the annual Hermes Creative Awards, one
Firesign Wins NYX Awards for Designing New Law Firm’s Logo and Website
Firesign’s design work for the launch of the Gunn | Slater law firm won two awards in the annual NYX Awards, an international competition that
Firesign Once Again Takes Gold for Website Redesign in dotCOMM Awards
Firesign | Enlightened Legal Marketing’s website redesign for client Erise IP was chosen a Gold Winner in the 2024 dotCOMM Awards, marking Firesign’s second award
Firesign Selected For Sixth Time in Reader Ranking Awards for All Three Marketing Categories
The 2024 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,
Firesign is Gold Winner in Hermes Creative Awards for Website Redesign
Firesign | Enlightened Legal Marketing was selected as a Gold Winner in the 2024 Hermes Creative Awards, an international competition administered by the Association of