What Clients Want: Understanding A New Hierarchy of Needs
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed. The Rainmaker Genome Project,
So you’ve decided to redesign your law firm website. Very likely, you used data to make that decision, whether formal figures (declining page views or
Your law firm website is like a speed dating app for potential clients. According to Hubspot, the average time spent on a website is 54
Amy Nouri, vice president and partner of Firesign | Enlightened Legal Marketing, has been selected as a finalist in the 20th annual Stevie Awards for
Katherine Hollar Barnard, Managing Partner and CEO of Firesign | Enlightened Legal Marketing, will be honored this fall as one of PR Daily’s Top Women
Firesign | Enlightened Legal Marketing’s website redesign for client Copilevitz, Lam & Raney was recently selected as a Gold winner in the 2023 dotCOMM Awards,
Firesign’s website design for client AEON Law has earned a second award win in 2023, this time from the Communicator Awards, an international program in
The 2023 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,
Firesign Marketing was selected as a Gold Winner in the 2023 Hermes Creative Awards, an international competition administered by the Association of Marketing and Communication