Ten Tips to Improve Your Odds This Award Season
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According
Our Perspective
INDUSTRY INSIGHTS
Seven Deadly Sins of Law Firm Websites
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent. However,
Was It A Good Year? How Do You Know?
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of
The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
How Not to Act Like A Rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
AGENCY NEWS
Firesign Reigns Four Years Running: Selected For Reader Ranking Awards in All Three Marketing Categories
Missouri Lawyers Media has announced that Firesign was voted a top winner in three categories for its 2022 Reader Ranking Awards. This is the fourth
We Made Our List, We Checked It Twice
As the strange year that was 2021 comes to an end, it’s worth taking one more look at some marketing advice that could keep you
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Get To Know Firesign: Kate Ross, Account Coordinator
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Get To Know Firesign: Jessica Shumaker, Content Specialist
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy