Can Your Brand Be Too Premium?
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
Our Perspective
INDUSTRY INSIGHTS
What Small Businesses Want and Need From Lawyers
Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not
The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)
Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional
The Basics of Branding (and How Law Firms Mess It Up)
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values
Hiring Associates? Six Dos and Don’ts for Your Law Firm Website
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are
The Four Types of Evidence Your Law Firm Website Needs
For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends
AGENCY NEWS
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner