The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
Our Perspective
INDUSTRY INSIGHTS
How Not to Act Like A Rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
It’s Q4. Do You Know Where Your Marketing Budget Is?
Move over, Halloween and Thanksgiving: It’s law firm budget season. Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget
How to Write Case Studies That Close Business
Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve
Your Brand in Action: Biographies
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s
Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
AGENCY NEWS
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Get To Know Firesign: Kate Ross, Account Coordinator
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Get To Know Firesign: Jessica Shumaker, Content Specialist
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Get To Know Firesign: Sky Morrell, Graphic Designer
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing