How to Write Case Studies That Close Business
Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve
Our Perspective
INDUSTRY INSIGHTS
Your Brand in Action: Biographies
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s
Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
Returning to Office? Remember Your Reception Area is Marketing, Too
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s
Law Firm Logos: Four Key Considerations
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on
Lawyers are Skeptical. Does Your Marketing Help or Hurt?
A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the
AGENCY NEWS
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner