Chris Fickett, senior content specialist at Firesign | Enlightened Legal Marketing, was recognized in the 2023 MarCom Awards with a Platinum Award for Individual Achievement.
MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals and is administered and judged by the Association of Marketing and Communication Professionals.
Specifically, Chris was honored for his work on client awards and rankings; he leads the Credentials work at Firesign. Over the past year, Chris has achieved a 95 percent success rate for clients’ legal rankings, such as Benchmark Litigation, Chambers USA, and IP STARS, and a 64 percent rate for clients’ individual awards, such as 40 Under 40, Most Influential CEOs and Top Veterans in the Workforce.
In short, Chris earned an award for getting awards – a value-added marketing tactic for law firms, given that the State of Digital and Content Marketing Survey reports more than half of in-house counsel and the C-suite report referring to such accolades when screening new outside firms.
Read more about Chris’s achievement here.