Law Firm Branding
Attract the right clients with a brand identity that sets you apart.
Firesign creates legal brands that go beyond making the right first impression to building enduring affinity among the audiences that matter most: prospects, clients, referral sources and recruits.
Increase Profitability
Law firm brand recognition can merit a 10 to 20 percent premium in fees.
Hire the Best Talent
Lateral partners and new associates value reputation more than compensation.
Save Lawyer Time
Strong brands connect with clients faster, eliminating lengthy pitch cycles.
It may be time for a new brand if:
- Your firm’s logo looks like everyone else’s.
- Your firm’s logo feels dated…and not on purpose.
- You merged or added (or subtracted) a named partner.
- Your firm has evolved significantly – into new markets or new practice areas – and the old brand doesn’t quite fit anymore.
- Your recruiting has gotten stagnant.
- You’re getting ready to launch a new firm, and you need to build credibility fast.
We understand how hard it is to stand out in a crowded and competitive legal market.
That’s why we develop brands that are authentic, relevant and ownable. And because we understand the pressures of legal practice, we do so in a direct, streamlined way that takes weeks, not months – and doesn’t require a dozen meetings.
Survey
We survey your key stakeholders to learn about your firm and your market. We research your competitors and map out the competitive environment.
Roadmap
We develop a roadmap based on your input and our research, and we apply our proprietary framework to map out your brand strategy. This isn’t your new look (yet) – this is your core identity.
Deployment
When your identity is set, we craft a new logo, look and voice that bring your new brand to life – and a new energy to your firm.
We understand the frustration of feeling commoditized and the fear of losing work or talent to slicker competitors. We believe that there’s something special inside the DNA of every law firm, and that every law firm deserves to have a brand that reflects their true capability. With two decades of experience in legal marketing, we create identities that cut through the royal-blue clutter to boost reputations and revenue.