Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed,
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INDUSTRY INSIGHTS
Want a Great Brand? You don’t get to be Batman.
I get it, we all want to be Batman. (According to various sources of internet lore, up to 97 percent of men think they are
Who Cares About Law Firm Branding?
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding — but the most successful ones recognize that
Five Signs You Need a Law Firm Marketing Audit
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail
Starting Your Own Firm? Three Costly Marketing Mistakes to Avoid
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is
How GCs Will Choose Law Firms in 2024
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm
AGENCY NEWS
Firesign Once Again Takes Gold for Website Redesign in dotCOMM Awards
Firesign | Enlightened Legal Marketing’s website redesign for client Erise IP was chosen a Gold Winner in the 2024 dotCOMM Awards, marking Firesign’s second award
Firesign Selected For Sixth Time in Reader Ranking Awards for All Three Marketing Categories
The 2024 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,
Firesign is Gold Winner in Hermes Creative Awards for Website Redesign
Firesign | Enlightened Legal Marketing was selected as a Gold Winner in the 2024 Hermes Creative Awards, an international competition administered by the Association of
Firesign Wins Again in Lawyerist’s Best Law Firm Websites Contest
Lawyerist, an online publication and community geared to guiding healthier law firms, chose Firesign | Enlightened Legal Marketing among the winners of its annual Best
Firesign’s Chris Fickett Earns 2023 MarCom Award
Chris Fickett, senior content specialist at Firesign | Enlightened Legal Marketing, was recognized in the 2023 MarCom Awards with a Platinum Award for Individual Achievement.
Firesign Wins Davey Award for Integrated Campaign
Firesign earned a Silver Award in the 2023 Davey Awards competition, a program that honors work from the best small agencies – the “Davids” of