Our Perspective

I get it, we all want to be Batman. (According to various sources of internet lore, up to 97 percent of men think they are

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding — but the most successful ones recognize that

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail

Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm

Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons. The first doctor you see tells you “Every knee is different, I’ll just have