Our Perspective

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed,

I get it, we all want to be Batman. (According to various sources of internet lore, up to 97 percent of men think they are

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding — but the most successful ones recognize that

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail

Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is