Why clients hate your content
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According
Firesign’s Katie McNeil was awarded a Gold Award for Logo Design in the annual NYX Marcom Awards, an international competition that “honors individuals, agencies, and
Lawyerist, an online publication and community geared to guiding healthier small law firms, chose Firesign | Enlightened Legal Marketing among the winners of its annual
Katherine Hollar Barnard, founder, and managing partner of Firesign | Enlightened Legal Marketing, announced the addition of two business partners today: Firesign Vice President Amy
Missouri Lawyers Media has announced that Firesign was voted a top winner in three categories for its 2022 Reader Ranking Awards. This is the fourth
As the strange year that was 2021 comes to an end, it’s worth taking one more look at some marketing advice that could keep you
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an