Law Firm Logos: Four Key Considerations
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on
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INDUSTRY INSIGHTS
Lawyers are Skeptical. Does Your Marketing Help or Hurt?
A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the
Can Your Brand Be Too Premium?
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
What Small Businesses Want and Need From Lawyers
Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not
The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)
Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional
The Basics of Branding (and How Law Firms Mess It Up)
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values
AGENCY NEWS
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner
Firesign Founder in Forbes: Three Marketing Resolutions to be Recession-Proof
Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how law firms can safeguard their businesses before a potential economic slump. The
Three Tips for Better Law Firm Holiday Gift Giving
As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to
Katie Barnard Featured Alumna at Upcoming Journalism School Event
The University of Kansas William Allen White School of Journalism and Mass Communication has announced Firesign’s Katie Barnard will be among the 2019 featured alumni
Get to Know Firesign: Amy Nouri, Vice President
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy