How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this
Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars
Firesign earned a Silver Award in the 2023 Davey Awards competition, a program that honors work from the best small agencies – the “Davids” of
Amy Nouri, vice president and partner of Firesign | Enlightened Legal Marketing, has been selected as a finalist in the 20th annual Stevie Awards for
Katherine Hollar Barnard, Managing Partner and CEO of Firesign | Enlightened Legal Marketing, will be honored this fall as one of PR Daily’s Top Women
Firesign | Enlightened Legal Marketing’s website redesign for client Copilevitz, Lam & Raney was recently selected as a Gold winner in the 2023 dotCOMM Awards,
Firesign’s website design for client AEON Law has earned a second award win in 2023, this time from the Communicator Awards, an international program in
The 2023 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,