Should your legal brand be tough or tender?
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to
Our Perspective
INDUSTRY INSIGHTS
Ten tips to improve your odds this award season
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According
Seven Deadly Sins of Law Firm Websites
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent. However,
Was it a good year? How do you know?
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of
The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
AGENCY NEWS
Get To Know Firesign: Sky Morrell, Graphic Designer
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness