Our Perspective

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25

You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is

While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied

Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight

Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to

The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According