Law Firm Marketing Audits
Maximize your marketing ROI with in-depth recon and a customized action plan.
Firesign’s marketing audits position law firms for success by collecting intelligence and building a roadmap toward your specific objectives.
Eliminate Waste
Ensure your marketing dollars go to the tactics that deliver the results you want.
Spot Potential Problem
From website security holes to negative reviews, identify and address issues early.
Execute with Purpose
Stop random acts of marketing, and start a cohesive approach with a prioritized plan.
It may be time for a marketing audit if:
- Your firm has changed – whether through a merger, a new location or a new practice area, and your marketing mix needs an update.
- You’re working on succession planning, and you need to support rising talent.
- You have no idea what to budget for marketing next year.
- Your phone isn’t ringing.
- You started a new firm, and you’re not sure how to get started.
- You want a specific, measurable action plan for your practice group or office.
Legal marketing is too expensive to be left to chance.
On average, law firms spend 7 percent of revenue on marketing; it’s a significant spend that warrents a plan and performance metrics. That’s why we created a marketing audit process that examines the firm’s tactics (or lack thereof) and provides goals, tactics and timelines to attract, win and retain more of your ideal business.
assess
We conduct thorough discovery to learn how you have marketed historically, what kind of work you want to grow, and who you compete with. We examine your marketing assets, from brochures to SEO.
report
We provide a 100-point report that shows in detail the firm’s performance in categories ranging from marketing strategy to social media to client retention.
plan
We share what’s working well, and we provide recommendations for top priorities and long-term considerations. We also share easy wins – tactics that require low (or no) budget and light labor – so you can see progress immediately.
We understand the frustration of spending money on marketing and having no idea what works. We encourage our clients to plan for marketing like they do health care. Before spending money on a treatment plan, you’d want to make sure you were accurately diagnosed. This means engaging an expert to review your history, ask some detailed questions and run a few tests.
The result: Confidence in knowing you’re pursuing the right thing for the right results.