What People Say
We worked with Firesign when we had a high-profile case that we knew had media potential, but our firm didn’t have the capacity to control or drive the message. They knew all the people to contact, discussed the plan, kept us informed and landed us opportunities well beyond the expected goal of media coverage.
We love working with the Firesign team. They worked to deadline, listened to our needs, and executed at a high level. Our new website looks extremely professional and really speaks to our strengths and our clients. We have seen increased web traffic and several potential clients have reached out to us as a result. Very impressive!
Katie is a natural treasure – she seems to have that special talent that allows her to connect with and understand both the lawyers she supports and the clients she and her firm represent…In my world – the world of in-house counsel – trusted relationships are everything: Katie is the person with the people skills to build relationships that build success.
Katie stands out in legal marketing for her consideration of the human elements – attorneys, staff, alumni – and the radical notion that clients are people too. She enjoys building connections and brings warmth and energy to the conservative legal environment.
Katie sees public relations as a two-way street – she is adept at putting her attorneys in front of the right audiences, but also takes care to deliver engaging, relevant sources to us.
Firesign developed a brand guide for us as we prepared to launch our new commercial litigation firm. It quickly became our brand ‘Bible’ as we developed our website, templates, letterhead, et cetera. I find it an invaluable resource for a firm that wants to make sure it creates the correct market imprint.
Firesign took the time to learn how I work with clients and how I approach cases, then drafted a plan that let my personality and philosophy come through. They made sure my brand was ‘me’, and they made it clear she was invested in my success. What the team produced went beyond my expectations.
Before, during and after the launch of our business, we have relied on Katie McNeil to present our visual identity. From presentations to newsletters, she captures our strengths and personality, and her work gets our prospects’ attention.
We engaged Firesign to announce our new law firm. They were expert and efficient, and succeeded in getting our story out locally, regionally, and nationally.