Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
Our Perspective
INDUSTRY INSIGHTS
Returning to Office? Remember Your Reception Area is Marketing, Too
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s
Law Firm Logos: Four Key Considerations
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on
Lawyers are Skeptical. Does Your Marketing Help or Hurt?
A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the
Can Your Brand Be Too Premium?
It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,
What Small Businesses Want and Need From Lawyers
Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not
AGENCY NEWS
Three Tips for Better Law Firm Holiday Gift Giving
As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to
Katie Barnard Featured Alumna at Upcoming Journalism School Event
The University of Kansas William Allen White School of Journalism and Mass Communication has announced Firesign’s Katie Barnard will be among the 2019 featured alumni
Get to Know Firesign: Amy Nouri, Vice President
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign CEO Named Among 2019 NextGen Leaders
Katherine Hollar Barnard has been selected to the Kansas City Business Journal’s 2019 NextGen Leaders program, which recognizes the rising stars of Kansas City business.
Firesign Wins Three Reader Ranking Awards from Missouri Lawyers Media
Missouri Lawyers Media announced today its 2019 Reader Ranking Awards, honoring Firesign with top honors in three categories. The agency was voted the top winner
Get to Know Firesign: Katie McNeil, Creative Director
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy