How not to act like a rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
Our Perspective
INDUSTRY INSIGHTS
It’s Q4. Do you know where your marketing budget is?
Move over, Halloween and Thanksgiving: It’s law firm budget season. Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget
How to Write Case Studies That Close Business
Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve
Your Brand in Action: Biographies
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s
Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
Returning to Office? Remember Your Reception Area is Marketing, Too
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s
AGENCY NEWS
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner
Firesign Founder in Forbes: Three Marketing Resolutions to be Recession-Proof
Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how law firms can safeguard their businesses before a potential economic slump. The
Three Tips for Better Law Firm Holiday Gift Giving
As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to
Katie Barnard Featured Alumna at Upcoming Journalism School Event
The University of Kansas William Allen White School of Journalism and Mass Communication has announced Firesign’s Katie Barnard will be among the 2019 featured alumni
Get to Know Firesign: Amy Nouri, Vice President
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign CEO Named Among 2019 NextGen Leaders
Katherine Hollar Barnard has been selected to the Kansas City Business Journal’s 2019 NextGen Leaders program, which recognizes the rising stars of Kansas City business.