Money Talks, Part 2: The Client Perspective on Legal Budgets
The fourth quarter brings Halloween, Thanksgiving….and budget talks. In a recent survey, 72 percent of in-house counsel said they faced increased pressure to better manage
Our Perspective
INDUSTRY INSIGHTS
Money Talks: How to Discuss Budgets With Your Clients
More than 70 percent of companies use the calendar year as their fiscal year, according to Audit Analytics. That means that right now – in
Save Time, Win More: Implement an RFP Checklist
A Request for Proposal can be an opportunity for new or expanded work – or it can be a waste of time for an incompatible
Modern Media Tips: Working with Reporters in the 24-Hour News Cycle
Every interaction with the media is an opportunity to showcase your work and expertise. And in the age of Google, when stories live forever, every
Write With Clarity: A New-School App, An Old-School Guide
There’s often a disconnect in legal writing. More than 70 percent of legal clients say it’s a struggle to understand their lawyers’ documents, according our
Remember Your Reception Area is Marketing, Too
“Client service” is often cited as a differentiator for lawyers and law firms, but seldom do we think about its front line: the reception area. Because
AGENCY NEWS
Get to Know Firesign: Katie McNeil, Graphic Designer
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Get to Know Firesign: Erin Curtis-Dierks, Marketing Project Manager
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
In the News: Firesign Founder on Freeman Means Business Podcast
Katherine Hollar Barnard was recently a guest on the Freeman Means Business podcast Wonder Women in Business discussing all things Firesign, being an entrepreneur, walking
In the News: Firesign Shares Agency Update in the Shawnee Mission Post
Last month marked two years since legal marketing veteran Katherine Hollar Barnard launched Firesign to help attorneys attract, win and retain business. To mark the
Meet Ellesquire: Business Development For Women, By Women
As Women’s History Month draws to a close, Firesign is proud to share Ellesquire: a business development bootcamp for women, by women. The workshop combines
Amy Nouri Joins Firesign
Amy Nouri has joined Firesign as the Vice President of Public Relations and Programming. Using the the four main elements of modern public relations – paid,