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Returning to Office? Remember Your Reception Area is Marketing, Too

“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s

Law Firm Logos: Four Key Considerations

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on

Lawyers are Skeptical. Does Your Marketing Help or Hurt?

A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the

Can Your Brand Be Too Premium?

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,

What Small Businesses Want and Need From Lawyers

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not

The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)

Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional

Three Tips for Better Law Firm Holiday Gift Giving

As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to

Katie Barnard Featured Alumna at Upcoming Journalism School Event

The University of Kansas William Allen White School of Journalism and Mass Communication has announced Firesign’s Katie Barnard will be among the 2019 featured alumni

Get to Know Firesign: Amy Nouri, Vice President

At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy

Firesign CEO Named Among 2019 NextGen Leaders

Katherine Hollar Barnard has been selected to the Kansas City Business Journal’s 2019 NextGen Leaders program, which recognizes the rising stars of Kansas City business.

Firesign Wins Three Reader Ranking Awards from Missouri Lawyers Media

Missouri Lawyers Media announced today its 2019 Reader Ranking Awards, honoring Firesign with top honors in three categories. The agency was voted the top winner

Get to Know Firesign: Katie McNeil, Creative Director