Seven Deadly Sins of Law Firm Websites
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but
Our Perspective
INDUSTRY INSIGHTS
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent. However,
Was it a good year? How do you know?
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of
The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
How not to act like a rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
It’s Q4. Do you know where your marketing budget is?
Move over, Halloween and Thanksgiving: It’s law firm budget season. Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget
AGENCY NEWS
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Get To Know Firesign: Sky Morrell, Graphic Designer
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in