How long should my website last? Here’s when you should make a change
Your law firm website is like a speed dating app for potential clients. According to Hubspot, the average time spent on a website is 54
Our Perspective
INDUSTRY INSIGHTS
Why clients hate your content
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25
Business is booming, so can I stop marketing? No, not really
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is
Present, Past and Future: A simple model for your personal and firm brands
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied
Your Law Firm Website: Give the Laterals What They Want
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight
Should your legal brand be tough or tender?
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to
AGENCY NEWS
Firesign Reigns Four Years Running: Selected For Reader Ranking Awards in All Three Marketing Categories
Missouri Lawyers Media has announced that Firesign was voted a top winner in three categories for its 2022 Reader Ranking Awards. This is the fourth
We Made Our List, We Checked It Twice
As the strange year that was 2021 comes to an end, it’s worth taking one more look at some marketing advice that could keep you
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was