The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
Our Perspective
INDUSTRY INSIGHTS
How not to act like a rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
It’s Q4. Do you know where your marketing budget is?
Move over, Halloween and Thanksgiving: It’s law firm budget season. Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget
How to Write Case Studies That Close Business
Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve
Your Brand in Action: Biographies
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s
Why Clients Like – and Refer – Law Firms
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the
AGENCY NEWS
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner
Firesign Founder in Forbes: Three Marketing Resolutions to be Recession-Proof
Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how law firms can safeguard their businesses before a potential economic slump. The
Three Tips for Better Law Firm Holiday Gift Giving
As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to