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INDUSTRY INSIGHTS

Do You Know This Lawyer?

If any of these sound familiar, we should talk. “It’s just not enough to be a good lawyer anymore. There’s so much competition.” “I want

How to Make That Last-Minute CLE a Networking Tool

So you’ve put off your Continuing Legal Education requirements until the last minute, and now you find yourself sitting in a ballroom with your fellow

Presenting Your Personal Brand: Studies Show Less Is More

When it comes to your personal brand — your biography, LinkedIn profile and more — scientific evidence shows more isn’t necessarily better. Indeed, psychologists identified

Beware the Seven Deadly Sins of Attorney Bios

Forget flashy advertising, catchy taglines or firm logo Frisbees. The professional biography is the paramount piece in any attorney’s marketing arsenal. In law, the people

“Don’t Eat Your Weed”: A Case Study in Content That Blazes

Today is International Marijuana Day, so we’ve been told – a fine time to revisit a favorite piece of lawyer content marketing: “Don’t Eat Your

What I Saw at the Revolution: Lessons in Legal Artificial Intelligence

I’m writing this from 39,000 feet, flying home after the annual Legal Marketing Association convention in Las Vegas. More than 1,200 legal marketers convened to

Firesign Moves into New Location

In an entrepreneurial milestone, Firesign has graduated from co-working space and settled into a permanent office in the heart of Prairie Village, Kansas. Our new

Firesign Wins Public Relations Awards

For the second year in a row Firesign received top honors for outstanding achievement in communications by the Greater Kansas City Chapter of the Public

Erin Curtis-Dierks Joins Firesign

Firesign has added veteran communicator Erin Curtis-Dierks to the agency. Erin will serve as marketing project manager, developing rollout schedules, coordinating resources and balancing marketing

Firesign Wins Social Media Club’s AMPS Award

On June 19, Firesign received its first AMPS Award from Social Media Club of Kansas City. The agency won Gold in the category of Email Campaign:

Firesign Founder in Forbes: How to Build a Niche

Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how attorneys can develop successful niche practices. The piece, “Three Steps to Developing

Firesign Wins Public Relations Award

Eight months after launch, Firesign earned our first PRISM Award, recognition for outstanding work in public relations. The PRISMs are presented by the Greater Kansas City