Your Brand in Action: Building Authority with Data
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula
Our Perspective
INDUSTRY INSIGHTS
Five Types of Rainmakers: Who’s Most Likely to Succeed?
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed. The Rainmaker Genome Project,
If you want a successful website redesign, do this homework first
So you’ve decided to redesign your law firm website. Very likely, you used data to make that decision, whether formal figures (declining page views or
How long should my website last? Here’s when you should make a change
Your law firm website is like a speed dating app for potential clients. According to Hubspot, the average time spent on a website is 54
Why clients hate your content
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25
Business is booming, so can I stop marketing? No, not really
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is
AGENCY NEWS
Firesign Wins Gold in NYX Marcom Awards for Logo Design
Firesign’s Katie McNeil was awarded a Gold Award for Logo Design in the annual NYX Marcom Awards, an international competition that “honors individuals, agencies, and
Firesign Wins in Lawyerist’s Best Law Firm Websites Contest
Lawyerist, an online publication and community geared to guiding healthier small law firms, chose Firesign | Enlightened Legal Marketing among the winners of its annual
Firesign Marketing Announces Promotions of Amy Nouri and Katie McNeil to Partner
Katherine Hollar Barnard, founder, and managing partner of Firesign | Enlightened Legal Marketing, announced the addition of two business partners today: Firesign Vice President Amy
Firesign Reigns Four Years Running: Selected For Reader Ranking Awards in All Three Marketing Categories
Missouri Lawyers Media has announced that Firesign was voted a top winner in three categories for its 2022 Reader Ranking Awards. This is the fourth
We Made Our List, We Checked It Twice
As the strange year that was 2021 comes to an end, it’s worth taking one more look at some marketing advice that could keep you
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an