Our Perspective

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the

You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the

For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars

The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula

When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed. The Rainmaker Genome Project,

So you’ve decided to redesign your law firm website. Very likely, you used data to make that decision, whether formal figures (declining page views or