How long should my website last? Here’s when you should make a change
Your law firm website is like a speed dating app for potential clients. According to Hubspot, the average time spent on a website is 54
Our Perspective
INDUSTRY INSIGHTS
Why clients hate your content
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25
Business is booming, so can I stop marketing? No, not really
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is
Present, Past and Future: A simple model for your personal and firm brands
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied
Your Law Firm Website: Give the Laterals What They Want
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight
Should your legal brand be tough or tender?
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to
AGENCY NEWS
A 2021 Recap: Glowing and Growing
Glowing We are proud to share that Firesign earned a 2021 Platinum MarCom Award for the category of Team Achievement. The MarCom Awards is an
Firesign Named a 2021 MarCom Platinum Winner
MarCom Awards recently announced honorees for its 2021 competition, including naming Firesign a Platinum Winner in its new Team Achievement category. There were more than
Firesign Wins Gold at the GKC-PRSA 2020 PRISM Awards
At its recent 2020 PRISM Awards virtual event the Greater Kansas City Chapter of the Public Relations Society of America (GKC-PRSA) announced Firesign Legal Marketing
Firesign Named a dotCOMM Awards Platinum Winner
The Association of Marketing and Communications Professionals (AMCP) recently selected Firesign Legal Marketing as an award recipient in its dotCOMM Awards 2020 competition. Firesign was
#CommitToChange
Firesign exists to bring warmth and light to legal marketing. This month, with agencies across the country, we are shining a light on the underrepresentation
Firesign Wins Back-to-Back Reader Ranking Awards in Three Categories
Missouri Lawyers Media recently announced that Firesign was voted a top winner in three categories for its 2020 Reader Ranking Awards. For the second year in