Ten tips to improve your odds this award season
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According
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INDUSTRY INSIGHTS
Seven Deadly Sins of Law Firm Websites
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but
To Zoom or Not To Zoom: When Clients Want (and Don’t Want) to Videoconference
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent. However,
Was it a good year? How do you know?
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of
The Hidden Costs of DIY Lawyer Marketing
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money
How not to act like a rainmaker
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on
AGENCY NEWS
Firesign Sponsors Film Screening Event for Midwest Innocence Project
Firesign joined several stalwarts of the Kansas City legal community to sponsor a Feb. 21 screening of “Just Mercy,” a special event to raise awareness
Firesign Certified by the Women’s Business Enterprise National Council
Firesign Enlightened Legal Marketing is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Midwest, a regional certifying partner
Firesign Founder in Forbes: Three Marketing Resolutions to be Recession-Proof
Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how law firms can safeguard their businesses before a potential economic slump. The
Three Tips for Better Law Firm Holiday Gift Giving
As the holiday revelry begins, your firm is likely wrapping up seasonal gifting plans. The hectic pace of year-end can tempt phoning it in to
Katie Barnard Featured Alumna at Upcoming Journalism School Event
The University of Kansas William Allen White School of Journalism and Mass Communication has announced Firesign’s Katie Barnard will be among the 2019 featured alumni
Get to Know Firesign: Amy Nouri, Vice President
At Firesign we believe the practice of law is as much about people as precedent, and the best legal marketing is built on trust, empathy