Amy raises the profiles of legal industry clients using the four main elements of modern public relations – paid, earned, shared and owned media – to help them attract, win and retain business. Amy also coordinates the marketing, delivery and social media engagement of Firesign and its educational programs.
Amy has nearly a decade of experience developing and executing strategic communication plans for professional service and consumer goods companies, including starting her career at AmLaw 200 firm Lathrop & Gage (now known as Lathrop Gage). At Lathrop & Gage Amy managed public relations and advertising tactics in local markets and nationwide; maintained firm social media accounts and website content; and coordinated production of numerous firm marketing materials. Her competitive nature drew her to especially revel in handling the nomination and submission for legal awards and rankings; she successfully placed clients in Benchmark Litigation, Chambers USA, ALM honors and multiple local recognitions.
At Garmin, Amy led global public relations campaigns for fitness, B2B and corporate wellness products. She then deepened her social media experience at Hallmark, working on content, calendaring and paid strategy for the branded social media platforms.