Marketing on Demand

Marketing on Demand

It takes 40 to 50 lawyers to justify one full-time marketing hire.

According to the American Bar Association, 81 percent of law firms have 50 lawyers or fewer.

Your firm may not have the critical mass to support a full-time marketing staff, but you still have marketing needs — RFP responses to draft, new attorneys to announce, results to share.

We love working with attorneys on comprehensive, ongoing strategies, but we recognize some firms may have more sporadic marketing needs. For you, we provide “on-demand” services — access to savvy, experienced legal marketing professionals when you need to compete with (and like) the big firms.

We start with a briefing session to learn about your firm and assess your marketing infrastructure. Together, we will define your frequent needs to make sure we have the basics covered. We will outline approval policies and basic protocols so we can work efficiently and effectively.

Our retainer agreements start at four hours per month, with à la carte pricing for special projects. Firesign’s on-demand subscribers enjoy a preferential rate and priority response.

Proof points:

As chief marketing officer at two of the country’s largest law firms, Firesign’s founder:

  • Balanced high-stakes proposals with routine requests.
  • Advised more than 800 lawyers with a diverse range of practice areas and priorities.
  • Created a “concierge” program to triage basic marketing requests.
  • Accumulated more than a decade of experience in marshalling budgets and internal and external resources.