Our Perspective

INDUSTRY INSIGHTS

Lawyers are Skeptical. Does Your Marketing Help or Hurt?

A recent study uncovered a number of ways marketing can increase skepticism, and this should be of particular interest to those of us in the

Can Your Brand Be Too Premium?

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases,

What Small Businesses Want and Need From Lawyers

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not

The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)

Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional

The Basics of Branding (and How Law Firms Mess It Up)

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values

Hiring Associates? Six Dos and Don’ts for Your Law Firm Website

Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are

Meet Ellesquire: Business Development For Women, By Women

As Women’s History Month draws to a close, Firesign is proud to share Ellesquire: a business development bootcamp for women, by women. The workshop combines

Amy Nouri Joins Firesign

Amy Nouri has joined Firesign as the Vice President of Public Relations and Programming. Using the the four main elements of modern public relations – paid,

Firesign Moves into New Location

In an entrepreneurial milestone, Firesign has graduated from co-working space and settled into a permanent office in the heart of Prairie Village, Kansas. Our new

Firesign Wins Public Relations Awards

For the second year in a row Firesign received top honors for outstanding achievement in communications by the Greater Kansas City Chapter of the Public

Firesign Wins Social Media Club’s AMPS Award

On June 19, Firesign received its first AMPS Award from Social Media Club of Kansas City. The agency won Gold in the category of Email Campaign:

Firesign Founder in Forbes: How to Build a Niche

Forbes has published an article by Firesign’s CEO, Katherine Hollar Barnard, on how attorneys can develop successful niche practices. The piece, “Three Steps to Developing