How Law Firms Can Use Pantone’s 2020 Color of the Year
In December the Pantone Color Institute announced its much anticipated 2020 Color of the Year, Classic Blue. A versatile and timeless choice, Classic Blue can
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In the News: Firesign Founder on Freeman Means Business Podcast
Katherine Hollar Barnard was recently a guest on the Freeman Means Business podcast Wonder Women in Business discussing all things Firesign, being an entrepreneur, walking
In the News: Firesign Shares Agency Update in the Shawnee Mission Post
Last month marked two years since legal marketing veteran Katherine Hollar Barnard launched Firesign to help attorneys attract, win and retain business. To mark the
Six Survival Strategies for Introverts at Trade Shows
Conferences and trade shows can be a boon to your niche marketing and networking – but often they mean schedules packed with programming, presentations, exhibit
The Haiku of What You Do: An Easy Format for a Better Elevator Speech
The elevator speech – that quick spiel you use to answer the old “What do you do?” question – is a hang-up for many lawyers.
It’s the End of Q1 – Do You Know Where Your Goals Are?
This guest post was contributed by Dawn Zerbs, principal of Dawn Celeste LLC. Dawn Celeste is a strategy execution firm that blends thinking and doing;