Starting Your Own Firm? Three Costly Marketing Mistakes to Avoid
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is
Our Perspective
INDUSTRY INSIGHTS
How GCs Will Choose Law Firms in 2024
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm
Process Models, FAQs: Close More Clients Through Clarity
Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons. The first doctor you see tells you “Every knee is different, I’ll just have
How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this
Another Argument for Lawyer Rankings: Search Results and the AI Meritocracy
Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent
How Small Businesses Hire Lawyers, Part 2: When A Legal Need Arises
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate
AGENCY NEWS
Firesign Wins Davey Award for Integrated Campaign
Firesign earned a Silver Award in the 2023 Davey Awards competition, a program that honors work from the best small agencies – the “Davids” of
Firesign’s Amy Nouri a Finalist for Executive of the Year in Stevie Awards Competition
Amy Nouri, vice president and partner of Firesign | Enlightened Legal Marketing, has been selected as a finalist in the 20th annual Stevie Awards for
Firesign’s Katherine Hollar Barnard Selected to PR Daily’s Top Women in Marketing Class of 2023
Katherine Hollar Barnard, Managing Partner and CEO of Firesign | Enlightened Legal Marketing, will be honored this fall as one of PR Daily’s Top Women
Firesign Takes Gold in dotCOMM Awards, Our Third Website Design Victory in 2023
Firesign | Enlightened Legal Marketing’s website redesign for client Copilevitz, Lam & Raney was recently selected as a Gold winner in the 2023 dotCOMM Awards,
Firesign Wins Communicator Award, Its Second Honor for Website Design in 2023
Firesign’s website design for client AEON Law has earned a second award win in 2023, this time from the Communicator Awards, an international program in
Firesign Reigns Five Years Running: Selected For Reader Ranking Awards in All Three Marketing Categories
The 2023 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency,