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Katie Hollar Barnard


Recognized by PR Daily’s “Top Women in Marketing,” Katie helps law firms and legal service companies build brands that connect and business plans that deliver.

Katie applies experience earned as the chief marketing officer at two AmLaw firms to raise the visibility and credibility of boutique law firms, specialty practice groups and legal tech innovators. Her Firesign clients include multiple Law360 “Practice Group of the Year” winners and legal service providers recognized by the Inc. 5000 and the National Law Journal’s “Best Of” honors.

Under her leadership, Firesign has grown to serve clients across the United States, as well as Europe and Australia. While the team’s work has earned awards for branding, websites, public relations, editorial content and more, she may be more proud of her 10-year track record banning stock photos of gavels, law books and the scales of justice.

Katie serves as the co-chair of the Legal Marketing Association’s international editorial committee, and she has written for or presented to Attorney at Work, Forbes, the International Legal Technology Association, Legalweek, the International Association of Defense Counsel, and the Hispanic National Bar Association, among others.

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