PARTNER AND VICE PRESIDENT
Amy Nouri oversees Firesign’s major accounts and content and communications operations. She raises the profiles of legal industry clients using the four main elements of modern public relations – paid, earned, shared and owned media – to help them attract, win and retain business.
Amy’s knowledge of marketing and human behavior gives her an innate sense of how the specific audiences sought by clients will react and respond. She has implemented award-winning integrated marketing campaigns for law firms that have efficiently increased their visibility, website traffic and client base. She thoroughly explains concepts to clients and backs up her strategy with data and demographics. Her competitive nature extends to legal awards and rankings; she has successfully helped clients earn recognition by local, regional and national publications, including Chambers USA, Benchmark Litigation, Law360, and ALM.
Under Amy’s leadership, Firesign was chosen as a Platinum Winner for Team Achievement in the 2021 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Locally, Firesign has won every category in Missouri Lawyers Weekly’s Reader Rankings for four consecutive years.
Before joining Firesign, Amy had nearly a decade of experience developing and executing strategic communication plans for professional service and consumer goods companies. She started her career at AmLaw 200 firm Lathrop & Gage (now known as Lathrop GPM), where she managed public relations and advertising tactics in local markets and nationwide. At Garmin, Amy led global public relations campaigns for fitness, B2B and corporate wellness products. She then deepened her social media experience at Hallmark, working on content, calendaring and paid strategy for the branded social media platforms.