Our Perspective

Forget flashy advertising, catchy taglines or firm logo Frisbees. The professional biography is the paramount piece in any attorney’s marketing arsenal. In law, the people

Today is International Marijuana Day, so we’ve been told – a fine time to revisit a favorite piece of lawyer content marketing: “Don’t Eat Your

I’m writing this from 39,000 feet, flying home after the annual Legal Marketing Association convention in Las Vegas. More than 1,200 legal marketers convened to

Two of the brand cornerstones here at Firesign are confidence and intelligence. My time with Fountain City Roller Derby is an example of these principles

Thinking Bigger Business Media, a Kansas City publisher that focuses on the entrepreneurial community, shared the news of our launch in a lovely post. Legal

True story: In 2001, I graduated from college and went to work as a reporter for the Kansas City Business Journal. One day I was