Remember Your Reception Area is Marketing, Too
“Client service” is often cited as a differentiator for lawyers and law firms, but seldom do we think about its front line: the reception area. Because
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INDUSTRY INSIGHTS
How to Make That Last-Minute CLE a Networking Tool
So you’ve put off your Continuing Legal Education requirements until the last minute, and now you find yourself sitting in a ballroom with your fellow
Presenting Your Personal Brand: Studies Show Less Is More
When it comes to your personal brand — your biography, LinkedIn profile and more — scientific evidence shows more isn’t necessarily better. Indeed, psychologists identified
Beware the Seven Deadly Sins of Attorney Bios
Forget flashy advertising, catchy taglines or firm logo Frisbees. The professional biography is the paramount piece in any attorney’s marketing arsenal. In law, the people
“Don’t Eat Your Weed”: A Case Study in Content That Blazes
Today is International Marijuana Day, so we’ve been told – a fine time to revisit a favorite piece of lawyer content marketing: “Don’t Eat Your
What I Saw at the Revolution: Lessons in Legal Artificial Intelligence
I’m writing this from 39,000 feet, flying home after the annual Legal Marketing Association convention in Las Vegas. More than 1,200 legal marketers convened to