June 15, 2023 | 11 a.m. to 1:15 p.m. CDT

Legal Marketing Done Right:

Communicating Ethically and Inclusively

REGISTER NOW

Session One

Blurred Boundaries:
Legal Marketing Ethics in the Digital World

11:05 a.m. to 12:05 p.m

From virtual offices to online reviews, modern legal marketing brings a bevy of new concerns for compliance with the Rules of Professional Conduct. As technology evolves, how are the Rules adapting, what are common mistakes, and how should law firms navigate gray areas and new frontiers?

Attendees will learn how to:

  • Avoid compliance pitfalls in the ever-changing digital landscape
  • Engage with contacts, followers and online queries without violating the Rules
  • Know how to respond to negative reviews online
  • Operate compliant virtual law offices
  • Understand the rules for legal brands and trade names

PRESENTER

Whittney Dunn

Professional Responsibility Attorney
Barnes & Thornburg LLP

Session Two

Daily DEI:
Tips for More Inclusive Communication

12:05 p.m. to 1:05 p.m

PRESENTERS

Most law firms recognize the critical importance of diversity, equity and inclusion; however, despite good intentions, many struggle putting these principles into everyday practice. When it comes to both one-to-many communications (such as a law firm website) and one-to-one communications (such as a proposal), what are straightforward steps lawyers can take to better connect with diverse audiences?

Attendees will learn how to apply an inclusive perspective to:

  • Law firm branding, including websites, advertising and social media
  • Pitches, RFPs and proposals
  • Client service
  • Interpersonal communication

PRESENTERS

Katherine Hollar Barnard

Managing Partner
Firesign | Enlightened Legal Marketing

Michael Nouri

Lead Principal Analyst, Fixed Income Regulation
Office of General Counsel, Financial Industry Regulatory Authority

SAVE MY SEAT

Legal Marketing Done Right: Communicating Ethically and Inclusively, will be submitted for CLE credit for the following states: CA, CO, DE, IA, *ID, IL, *IN, *KS, KY, *MN, MO, NC, NE, NY, TN, WA, and WI. All approvals are at the decision of the state bar based on content and deadlines. The CLE provider for this event, CEU Institute (national CLE provider – www.ceuinstitute.net) will seek 2.0 hours CLE credit for this program, including credits for ethics and elimination of bias, where available.

*currently pending state decision